Ø 4. Sound credible and confident（语言要听起来可信和可靠）
Vague and weak language tells your readers that they shouldn’t believe you. Strong, direct, specific language shows off just how smart you are!
含糊不清的语言很难让读者产生信任。强烈、直接、具体的语言可以显示作者的表达能力。
For example:
Version 1: There seem to be a bunch of possible problems with this policy process.
Version 2: There are three problems with this policy process.
Analysis: Version 2 要比Version 1更具说服力，原因是选择了强有力的词汇，而不是使用微弱，模糊不清的词汇。
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